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This version was published on May 1, 2007
Personality and Social Psychology Bulletin, Vol. 33, No. 5, 732-749 (2007)
DOI: 10.1177/0146167206298564
© 2007 Society for Personality and Social Psychology, Inc.

On the Self-Regulation of Implicit and Explicit Prejudice

A Self -Determination Theory Perspective

Lisa Legault

University of Ottawa, Canada, llega099{at}uottawa.ca

Isabelle Green-Demers

Université du Québec en Outaouais

Protius Grant

University of Ottawa, Canada

Joyce Chung

University of Ottawa, Canada

The present study identifies a broad taxonomy of motives underlying the desire to regulate prejudice and assess the impact of motivation to regulate prejudice on levels of explicit and implicit prejudice. Using self-determination theory as the foundation, six forms of motivation to regulate prejudice are proposed. In Study 1 (N = 257), an exploratory factor analysis reveals evidence for the six proposed dimensions. In Study 2 (N = 198), the six-factor taxonomy of motivation to regulate prejudice is further validated using a confirmatory factor analysis, and construct validity is obtained. In Study 3 (N = 62), motivation to regulate prejudice is manipulated before participants complete the Implicit Association Test (IAT) and explicit measures of prejudice. Results reveal that those with highly self-determined regulation of prejudice demonstrate lower implicit and explicit prejudice than their less self-determined counterparts. Results are discussed in terms of an increased understanding of the motivation to control prejudice.

Key Words: prejudice • self-determination • motivation • self-regulation • prejudice-regulation • implicit prejudice • IAT


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