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This version was published on February 1, 2008
Personality and Social Psychology Bulletin, Vol. 34, No. 2, 159-170 (2008)
DOI: 10.1177/0146167207310022

More Than "Just a Joke": The Prejudice-Releasing Function of Sexist Humor

Thomas E. Ford

Western Carolina University, tford{at}email.wcu.edu

Christie F. Boxer

University of Iowa

Jacob Armstrong

Western Michigan University

Jessica R. Edel

Western Michigan University

The results of two experiments supported the hypothesis that, for sexist men, exposure to sexist humor can promote the behavioral release of prejudice against women. Experiment 1 demonstrated that hostile sexism predicted the amount of money participants were willing to donate to a women's organization after reading sexist jokes but not after reading nonhumorous sexist statements or neutral jokes. Experiment 2 showed that hostile sexism predicted the amount of money participants cut from the budget of a women's organization relative to four other student organizations upon exposure to sexist comedy skits but not neutral comedy skits. A perceived local norm of approval of funding cuts for the women's organization mediated the relationship between hostile sexism and discrimination against the women's organization.

Key Words: sexist humor • hostile sexism • norms • prejudice


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