This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Similar articles in ISI Web of Science Similar articles in PubMed Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via ISI Web of Science (1) Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Burkley, E. Search for Related Content PubMed PubMed Citation Articles by Burkley, E. Social Bookmarking                   What's this?

The Role of Self-Control in Resistance to Persuasion

University of North Carolina at Chapel Hill, ed.burkley{at}okstate.edu

Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong arguments). Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals; without them, they become susceptible to influence.

Key Words: self-control • ego depletion • self-regulation • resistance • persuasion • attitude change

Personality and Social Psychology Bulletin, Vol. 34, No. 3, 419-431 (2008)
DOI: 10.1177/0146167207310458


CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?