Personality and Social Psychology Bulletin

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Google Scholar
Right arrow Articles by Lewis, R. S.
Right arrow Articles by Kong, L. L.
PubMed
Right arrow PubMed Citation
Right arrow Articles by Lewis, R. S.
Right arrow Articles by Kong, L. L.
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Personality and Social Psychology Bulletin, Vol. 34, No. 5, 623-634 (2008)
DOI: 10.1177/0146167207313731
© 2008 Society for Personality and Social Psychology, Inc.

Culture and Context: East Asian American and European American Differences in P3 Event-Related Potentials and Self-Construal

Richard S. Lewis

Pomona College, Claremont, California, rlewis{at}pomona.edu

Sharon G. Goto

Pomona College, Claremont, California

Lauren L. Kong

Pomona College, Claremont, California

Research has demonstrated differences in social and cognitive processes between East Asians and European Americans. Whereas East Asians have been characterized as being more sensitive to situational context and attending more to the perceptual field, European Americans have been characterized as being more focused on the object and being more field independent. The goal of the present experiment was to investigate differences in neural responses to target objects and stimulus context between East Asian Americans and European Americans using a three-stimulus novelty P3 event-related potential design. As hypothesized, European Americans displayed relatively greater target P3 amplitudes, indexing attention to target events, whereas East Asian Americans displayed relatively greater novelty P3 amplitudes, indexing attention to contextually deviant events. Furthermore, the authors found that interdependent self-construal mediated the relationship between culture and the novelty P3. These findings identify a specific pattern of neural activity associated with established cultural differences in contextual sensitivity.

Key Words: cross-cultural differences • collectivism • individualism • interdependent self-construal • independent self-construal • event-related potentials


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?