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Personality and Social Psychology Bulletin
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Understanding the Impact of Mortality-Related Health-Risk Information: A Terror Management Theory Perspective

Donna C. Jessop

University of Sussex, d.jessop{at}sussex.ac.uk

Ian P. Albery

London South Bank University

Jean Rutter

University of Sussex

Heather Garrod

University of Sussex

Four studies explored the effects of providing mortality-related health-risk information from a terror management theory perspective. Study 1 (N = 48) revealed that exposure to information about the mortality-related risks of driving made mortality salient for young male drivers. Studies 2 (N = 60) and 3 (N = 139) demonstrated that young male drivers who perceived driving (fast) to be beneficial for self-esteem reported higher intentions to take driving risks (Study 2) and drive fast (Study 3) after exposure to such information compared to controls. Study 3 further demonstrated that the inclusion of a prime to behave responsibly eliminated this effect. Study 4 (N = 92) revealed that exposure to this prime alongside the mortality-related information generated increased accessibility of responsibility-related constructs and reduced accessibility of mortality-related constructs among young male drivers. The implications of these findings for terror management theory are discussed.

Key Words: terror management theory • mortality salience • health-risk information • driving • health promotion campaigns

This version was published on July 1, 2008

Personality and Social Psychology Bulletin, Vol. 34, No. 7, 951-964 (2008)
DOI: 10.1177/0146167208316790
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