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SPSP Annual Meeting 2010

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Personality and Social Psychology Bulletin
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What's this?

Priming Media Stereotypes Reduces Support for Social Welfare Policies: The Mediating Role of Empathy

James D. Johnson

University of North Carolina-Wilmington, johnsonj{at}uncw.edu

Nelgy Olivo

University of North Carolina-Wilmington

Nathan Gibson

University of North Carolina-Wilmington

William Reed

Albany State University

Leslie Ashburn-Nardo

Indiana University-Purdue University Indianapolis

Two experiments involving White participants tested the influence of media-based priming of Black stereotypes on support for government policy that assisted Black versus White persons-in-need. Experiment 1 showed that priming the "Black criminal" stereotype through exposure to photographs of Blacks looting after Hurricane Katrina reduced policy support for Black evacuees-in-need but did not influence support responses toward White evacuees-in-need. Experiment 2 showed that priming the "promiscuous Black female" stereotype through exposure to sexual rap music reduced policy support for a Black pregnant woman-in-need but did not influence support responses toward a White pregnant woman-in-need. Further tests of mediated moderation demonstrated that in both experiments, the interactive influence of priming Black stereotypes and race of persons-in-need on policy support was mediated by empathic responding.

Key Words: stereotypes • empathy • public policy • racial bias • racial attitudes

This version was published on April 1, 2009

Personality and Social Psychology Bulletin, Vol. 35, No. 4, 463-476 (2009)
DOI: 10.1177/0146167208329856
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