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Personality and Social Psychology Bulletin
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Moments of Weakness: The Implicit Context Dependencies of Temptations

N. Pontus Leander

Duke University, npl{at}duke.edu

James Y. Shah

Duke University

Tanya L. Chartrand

Duke University

The implicit appeal of temptations may vary by the social and self-regulatory contexts in which they are encountered. In each of four studies, participants were subliminally primed with the name of someone associated with either drug use or drug abstinence, after which their own motives toward drug use were assessed. Results indicate that the appeal of this temptation often depended on participants' chronicity of indulgence (Study 1), relationship closeness with the tempter (Study 2), self-regulatory effectiveness (Study 3), and goal disengagement tendencies (Study 4). Although the influence of tempters may be automatic, it is also a dynamic process and these findings suggest that the appeal of temptations varies both situationally and motivationally.

Key Words: temptation • goal priming • implicit social influence

This version was published on July 1, 2009

Personality and Social Psychology Bulletin, Vol. 35, No. 7, 853-866 (2009)
DOI: 10.1177/0146167209334784
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