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Personality and Social Psychology Bulletin
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Influence of a Salient Schema on Thought-induced Cognitive Change

E. Gil Clary

Abraham Tesser

Institute for Behavioral Research, Department of Psychology, University of Georgia

Leslie L. Downing

Department of Psychology Union College

The role of cognitive schemas in thought-induced attitude change was explored. Subjects role-playing personnel managers rated potential applicants for a salesman (bookkeeper) position and then were either distracted or given opportunity to think about a moderately favorable applicant for that position. As predicted, thought led to more favorable ratings of both salesman and bookkeeper applicants, and written descriptions of "salesman" applicants became more consistent with a salesman schema following thought.

Personality and Social Psychology Bulletin, Vol. 4, No. 1, 39-43 (1978)
DOI: 10.1177/014616727800400107
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