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Personality and Social Psychology Bulletin
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Information Salience and Order Effects in Impression Formation

David L. Hamilton

Roger D. Fallot

Yale University

Jack Hautaluoma

Colorado State University

Information salience refers to the implicational relationship between the content of the stimulus attributes describing a person and the judgment of the person that is being made. The influence of this content factor on order effects in impression formation was examined. Subjects rated their liking or respect for stimulus persons, descriptions of whom were varied in terms of both evaluative sequence and the content dimensions represented by the attributes. Results supported predictions based on the information salience concept.

Personality and Social Psychology Bulletin, Vol. 4, No. 1, 44-47 (1978)
DOI: 10.1177/014616727800400108
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