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Personality and Social Psychology Bulletin
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Buying Kindness: Effect of an Extrinsic Incentive for Helping on Perceived Altruism

C. Daniel Batson

Jay S. Coke

M. L. Jasnoski

Michael Hanson

University of Kansas

Two experiments were conducted to determine whether an extrinsic incentive would undermine intrinsic, altruistic motivation for helping. In Experiment 1 male undergraduates agreed to help an experimenter code data. Pavment for coding was not mentioned (no-payment), was mentioned prior to agreement to help (paynent-prior), or was mentioned after agreement to help (payment-after). As predicted from Nisbett and Valins' overly sufficient justification hypothesis, subjects in the payment-prior condition rated themselves as less altruistic relative to a comparison other who did not help (a confederate) than did subjects in the no-payment condition. Subjects in the payment-after condition and in the no-request control group responded similarly to those in the no-payment condition. Experiment 2 provided a conceptual replication in a field setting of the payment-prior and no-payment conditions of Experiment 1. Results again indicated that prior payment undermined intrinsic, altruistic motivation for helping.

Personality and Social Psychology Bulletin, Vol. 4, No. 1, 86-91 (1978)
DOI: 10.1177/014616727800400118


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