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SPSP Annual Meeting 2010

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Personality and Social Psychology Bulletin
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Looking at Behavior

Kay Deaux

Purdue University

It is argued that social psychologists have paid insufficient attention to means and frequencies and thus have failed to establish the necessary data base for valid theories of social behavior. The link between this type of data and issues of history, relevance and theory is discussed.

Personality and Social Psychology Bulletin, Vol. 4, No. 2, 207-211 (1978)
DOI: 10.1177/014616727800400206
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