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A Cross-Cultural Perspective on Experimental Social Psychology

Department of Psychology, University of Strathclyde, Glasgow, G1 1RD, Scotland.

Theories of experimental social psychology and related research findings are usually presented in a manner suggesting that they apply to humans everywhere. It is argued that this is misleading, since it can be shown that many of the theories have built-in assumptions that are not met in a wide range of traditional cultures.

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