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Self-Consciousness and Memory of Trait Terms

Pepperdine University

Rogers (1977) and Rogers et al. (1977) have shown that employment of a self-reference strategy improved memory of trait adjectives. The present study investigated the utility of employing a measure of individual differences in habitual self-focused attention (the Self-Consciousness Scale) to identify persons who use self-reference strategies in memory tasks employing trait terms. Consistent with predictions, high private self-consciousness subjects remembered more trait terms employed in a reaction time task than did the low private self-consciousness group.

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