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Personality and Social Psychology Bulletin, Vol. 6, No. 3, 366-372 (1980)
DOI: 10.1177/014616728063005

Effects of Victims' Race and Organizational Affiliation on Receiving Help from Blacks and Whites

David R. Shaffer

University of Georgia

William G. Graziano

University of Georgia

The present experiment tested the hypothesis that cross-racial discrimination in helping behavior would be most apparent when subjects had a reason other than race (that is, the victim's questionable associations) for withholding assistance. Black and white subjects received a "wrong number" telephone call in which a black or a white victim who was associated with either a reputable/traditional organization (such as the Red Cross) or a less reputable/nontraditional group (National Organization for Women) requested assistance. The data provided no evidence of cross-race discrimination, regardless of the organizational affiliation of the victim. However, victims associated with reputable/traditional organizations were more likely to receive assistance than were victims associated with less reputable/nontraditional organizations.


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D. A. Saucier, C. T. Miller, and N. Doucet
Differences in Helping Whites and Blacks: A Meta-Analysis
Personality and Social Psychology Review, February 1, 2005; 9(1): 2 - 16.
[Abstract] [PDF]