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A Perceptual View of Attribution

Theoretical and Methodological Implications

University of Connecticut

Saul M. Kassin

Purdue University

In contrast to the prevailing cognitive emphasis, a perceptual view of attribution is proposed. This view maintains that attributions are often perceptually' based and endorses a paradigm in which subjects observe dynamic events directly. Three illustrative applications are reviewed-individual differences in attributions, the behavioral cues on which attributions are based, and the development of attribution processes. The heuristic advantages of this alternative view of attribution are discussed.

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