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DOI: 10.1177/014616728064010 Models of ManThe Beauty and/or the Beast?University of Calgary The prevailing model of man as seen in the cognitive literature is examined with respect to its suitability as a formulation for social psychology. The focus of these models on cold cognitions is noted and several examples of the problems this raises are discussed. Two revisions to a cognitive model are introduced and evaluated. The possibility, of affect being a separate processing system, with different structure and dynamics from the cognitive system is discussed. The need for research and theory to address how these two systems might interact is noted.
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