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Personality and Social Psychology Bulletin, Vol. 7, No. 2, 195-200 (1981)
DOI: 10.1177/014616728172002
© 1981 Society for Personality and Social Psychology, Inc.

Increasing Blood Donor Pledge Fulfillment

Thane S. Pittman

Gettysburg College

Michael S. Pallak

American Psychological Association

Janet Morgan Riggs

Princeton University

Carolyn C. Gotay

Gettysburg College

Two studies conducted during campus blood drives assessed two techniques derived from a commitment and social support analysis that were designed to increase the rate of pledge fulfillment by volunteer donors. A reminder about donation addressed to the individual donor plus two other named donors (Three-Name Reminder) elicited greater pledge fulfillment than a reminder addressed to the individual alone (One-Name Reminder). Similarly, a reminder addressed to the individual that simply stated that two other people would donate at the same time (Group Reminder) also enhanced pledge fulfillment relative to the One-Name Reminder.


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 Eval Health ProfHome page
L. A. Jason, K. Jackson, and J. L. Obradovic
Behavioral Approaches in Increasing Blood Donations
Eval Health Prof, December 1, 1986; 9(4): 439 - 448.
[Abstract] [PDF]