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Personality and Social Psychology Bulletin, Vol. 8, No. 1, 94-99 (1982)
DOI: 10.1177/014616728281015
© 1982 Society for Personality and Social Psychology, Inc.

Attitude Change

A Function of Emotion-Eliciting Qualities of Environment

Thompson Biggers

Florida State University

Bert Pryor

University of Central Florida

The relationship between the feelings of pleasure and arousal elicited by an environment and ratings of source credibility and attitude change was explored in a three by two design. Three levels of pleasure and two levels of arousal were combined factorially. 7he results suggest that the emotion-eliciting qualities of the environment can be used to predict both source credibility and attitude change. The results are discussed in relation to other findings in attitude research.


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[Abstract]