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Personality and Social Psychology Bulletin, Vol. 8, No. 2, 208-213 (1982)
DOI: 10.1177/0146167282082004
© 1982 Society for Personality and Social Psychology, Inc.

The Discounting Principle in Attribution

Jay G. Hull

Dartmouth College

Stephen G. West

Arizona State University

It is proposed that attributional discounting is more adequately represented by a model based on the proportion of total valence associated with the alternative effects of a given act than it is by a model based on the sheer number of those effects. Evidence for this proportionate valence model is provided in two experiments. In experiment 1, a single high-valenced alternative effect was associated with greater attributional discounting than two lesser-valenced effects. In experiment 2, attributional discounting of a given effect was demonstrated to be a direct. function of the proportion of the total valence associated with alternative effects.


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