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For Appearances' Sake

Public Self-Consciousness and Makeup Use

Northern Illinois University

Cathryn Leigh Cox

University of Texas at Austin

Are some individuals more apt to alter their physical appearance to seem more attractive? The current research investigated individual differences in the use of makeup. Women who were particularly concerned about their appearance (those high in public self-consciousness) wore more makeup and were more apt to believe that makeup enhances their social interactions. Implications of the current research for Self-Consciousness findings are discussed.

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