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Personality and Social Psychology Bulletin
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Opinion-Related Information Seeking

Personal and Situational Variables

Karla McPherson

The College of Wooster

A study was conducted to examine the effects of tolerance for ambiguity, utility of information, and threat to self-esteem on opinion-related information seeking. It was hypothesized that individuals relatively unable to tolerate ambiguity would show a general tendency to seek supportive rather than objective information and that a potential threat to self-esteem combined with low information utility would produce the greatest support-seeking behavior. These predictions were supported by the data. Results are discussed in terms of their implications for social comparison theory.

Personality and Social Psychology Bulletin, Vol. 9, No. 1, 116-124 (1983)
DOI: 10.1177/0146167283091017
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