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Personality and Social Psychology Bulletin, Vol. 9, No. 1, 116-124 (1983)
DOI: 10.1177/0146167283091017
© 1983 Society for Personality and Social Psychology, Inc.

Opinion-Related Information Seeking

Personal and Situational Variables

Karla McPherson

The College of Wooster

A study was conducted to examine the effects of tolerance for ambiguity, utility of information, and threat to self-esteem on opinion-related information seeking. It was hypothesized that individuals relatively unable to tolerate ambiguity would show a general tendency to seek supportive rather than objective information and that a potential threat to self-esteem combined with low information utility would produce the greatest support-seeking behavior. These predictions were supported by the data. Results are discussed in terms of their implications for social comparison theory.


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