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Modern Racism and Modern Discrimination

The Effects of Race, Racial Attitudes, and Context on Simulated Hiring Decisions

Duke University

Researchers in American race relations have demonstrated the ambivalence white Americans feel toward black Americans. The prejudiced white behaves positively or negatively toward blacks depending on the context of the behavior, while the less prejudiced white behaves more consistently across contexts. In this study, the ambivalence concept was used to demonstrate the construct validity of a relatively nonreactive scale of racial prejudice-the Modern Racism Scale. Eighty-one white college students were pretested on the scale and then evaluated job candidates with identical resumes (except for a picture of a black or white male) under contexts designed to elicit positive or negative discrimination by ambivalent (presumably prejudiced) subjects. As predicted, when the candidate was black, the Modern Racism Scale was negatively correlated with hiring evaluations in the negative context and positively correlated in the positive context. When the job candidate was white, context and the Modern Racism Scale were unrelated to hiring evaluations.

Personality and Social Psychology Bulletin, Vol. 9, No. 4, 551-558 (1983)
DOI: 10.1177/0146167283094004


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