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0146167207301012v1
33/7/948    most recent
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First published on June 4, 2007, doi:10.1177/0146167207301012

Personality and Social Psychology Bulletin 2007;33:948.

A more recent version of this article appeared on July 1, 2007

Article

The Role of Information-Processing Capacity and Goals in Attitude-Congruent Selective Exposure Effects

Steven M. Smith1*, Leandre R. Fabrigar2, Deborah M. Powell3, Marie-Jöelle Estrada4

1 Saint Mary’s University
2 Queen’s University
3 University of Western Ontario
4 Duke University

* To whom correspondence should be addressed. E-mail: steven.smith{at}smu.ca.


  Abstract
Two experiments explored the role of information processing capacity and strategies in regulating attitude-congruent selective exposure. In Experiment One, participants were placed under time pressure and randomly assigned to conditions where either an attitude expressive or no information processing goal was made salient. Analyses revealed an attitude-congruent selective exposure effect and indicated that this effect was stronger when an attitude expressive goal was made salient than when no goal was made salient. In Experiment Two, information processing goals and time pressure were factorially manipulated. Analyses revealed an attitude congruent selective exposure effect and indicated that this effect was especially strong when time pressure was high and an attitude expressive goal was made salient. In both experiments, bias at exposure was found to predict bias at later stages of information processing (attention and memory). Supplementary analyses and data confirmed that the attitude expressive goal manipulation activated its intended motivational processing strategy.
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