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Personality and Social Psychology Bulletin
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Article

Individual Differences in Childrens Materialism: The Role of Peer Relations

Robin Banerjee, PhD* and Helga Dittmar, PhD

University of Sussex

* To whom correspondence should be addressed. E-mail: robinb{at}sussex.ac.uk.


  Abstract
Associations between materialism and peer relations are likely to exist in elementary school children but have not been studied previously. The first two studies introduce a new Perceived Peer Group Pressures (PPGP) Scale suitable for this age group, demonstrating that perceived pressure regarding peer culture (norms for behavioral, attitudinal, and material characteristics) can be reliably measured and that it is connected to children’s responses to hypothetical peer pressure vignettes. Studies 3 and 4 evaluate the main theoretical model of associations between peer relations and materialism. Study 3 supports the hypothesis that peer rejection is related to higher perceived peer culture pressure, which in turn is associated with greater materialism. Study 4 confirms that the endorsement of social motives for materialism mediates the relationship between perceived peer pressure and materialism.

First published on November 7, 2007, doi:10.1177/0146167207309196

Personality and Social Psychology Bulletin 2008;34:17.

A more recent version of this article appeared on January 1, 2008

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