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Personality and Social Psychology Bulletin
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0146167207312465v1
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Article

Terror Management and Stereotyping: Why Do People Stereotype When Mortality Is Salient?

Lennart J. Renkema1*, Diederik A. Stapel2, Marcus Maringer2, and Nico W. van Yperen1

1 University of Groningen
2 Tilburg University

* To whom correspondence should be addressed. E-mail: l.j.renkema{at}rug.nl.


  Abstract
Three studies examine two routes by which mortality threats may lead to stereotyping. Mortality salience may activate both a comprehension goal and an enhancement goal. Enhancement goals are likely to be more active in situations where intergroup competition or conflict is salient. If this is not the case, then a comprehension goal will predominate. In line with a why-determines-how logic, when mortality salience activates a comprehension goal, both positive and negative stereotyping occur. In contrast, the activation of an enhancement goal only increases negative stereotyping.

First published on February 5, 2008, doi:10.1177/0146167207312465

Personality and Social Psychology Bulletin 2008;34:553.

A more recent version of this article appeared on April 1, 2008

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