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Terror Management and Stereotyping: Why Do People Stereotype When Mortality Is Salient?

¹ University of Groningen
² Tilburg University

^* To whom correspondence should be addressed. E-mail: l.j.renkema{at}rug.nl.

	Abstract

Three studies examine two routes by which mortality threats may lead to stereotyping. Mortality salience may activate both a comprehension goal and an enhancement goal. Enhancement goals are likely to be more active in situations where intergroup competition or conflict is salient. If this is not the case, then a comprehension goal will predominate. In line with a why-determines-how logic, when mortality salience activates a comprehension goal, both positive and negative stereotyping occur. In contrast, the activation of an enhancement goal only increases negative stereotyping.

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