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Personality and Social Psychology Bulletin
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Article

Understanding the Impact of Mortality-Related Health-Risk Information: A Terror Management Theory Perspective

Donna C. Jessop1*, Ian P. Albery2, Jean Rutter1, and Heather Garrod1

1 University of Sussex
2 London South Bank University

* To whom correspondence should be addressed. E-mail: d.jessop{at}sussex.ac.uk.


  Abstract
Four studies explored the effects of providing mortality-related health-risk information from a terror management theory perspective. Study 1 (N = 48) revealed that exposure to information about the mortality-related risks of driving made mortality salient for young male drivers. Studies 2 (N = 60) and 3 (N = 139) demonstrated that young male drivers who perceived driving (fast) to be beneficial for self-esteem reported higher intentions to take driving risks (Study 2) and drive fast (Study 3) after exposure to such information compared to controls. Study 3 further demonstrated that the inclusion of a prime to behave responsibly eliminated this effect. Study 4 (N = 92) revealed that exposure to this prime alongside the mortality-related information generated increased accessibility of responsibility-related constructs and reduced accessibility of mortality-related constructs among young male drivers. The implications of these findings for terror management theory are discussed.

First published on May 2, 2008, doi:10.1177/0146167208316790

Personality and Social Psychology Bulletin 2008;34:951.

A more recent version of this article appeared on July 1, 2008

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