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Personality and Social Psychology Bulletin
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Article

Disgust as Embodied Moral Judgment

Simone Schnall1*, Jonathan Haidt2, Gerald L. Clore2, and Alexander H. Jordan3

1 University of Plymouth
2 University of Virginia
3 Stanford University

* To whom correspondence should be addressed. E-mail: simone.schnall{at}plymouth.ac.uk.


  Abstract
How, and for whom, does disgust influence moral judgment? In four experiments participants made moral judgments while experiencing extraneous feelings of disgust. Disgust was induced in Experiment 1 by exposure to a bad smell, in Experiment 2 by working in a disgusting room, in Experiment 3 by recalling a physically disgusting experience, and in Experiment 4 through a video induction. In each case, the results showed that disgust can increase the severity of moral judgments relative to controls. Experiment 4 found that disgust had a different effect on moral judgment than did sadness. In addition, Experiments 2-4 showed that the role of disgust in severity of moral judgments depends on participants’ sensitivity to their own bodily sensations. Taken together, these data indicate the importance—and specificity—of gut feelings in moral judgments.

First published on May 27, 2008, doi:10.1177/0146167208317771

Personality and Social Psychology Bulletin 2008;34:1096.

A more recent version of this article appeared on August 1, 2008

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H. A. Chapman, D. A. Kim, J. M. Susskind, and A. K. Anderson
In Bad Taste: Evidence for the Oral Origins of Moral Disgust
Science, February 27, 2009; 323(5918): 1222 - 1226.
[Abstract] [Full Text] [PDF]