|
Sign In to gain access to subscriptions and/or personal tools.
|
Narcissism and Social Networking Web Sites
Laura E. Buffardi*
and
W. Keith Campbell
University of Georgia
* To whom correspondence should be addressed. E-mail: lbuffardi{at}gmail.com.
 |
Abstract |
|---|
The present research examined how narcissism is manifested on a social networking Web site (i.e., Facebook.com). Narcissistic personality self-reports were collected from social networking Web page owners. Then their Web pages were coded for both objective and subjective content features. Finally, strangers viewed the Web pages and rated their impression of the owner on agentic traits, communal traits, and narcissism. Narcissism predicted (a) higher levels of social activity in the online community and (b) more self-promoting content in several aspects of the social networking Web pages. Strangers who viewed the Web pages judged more narcissistic Web page owners to be more narcissistic. Finally, mediational analyses revealed several Web page content features that were influential in raters narcissistic impressions of the owners, including quantity of social interaction, main photo self-promotion, and main photo attractiveness. Implications of the expression of narcissism in social networking communities are discussed.
First published on July 3, 2008, doi:10.1177/0146167208320061
Personality and Social Psychology Bulletin 2008;34:1303.
A more recent version of this article appeared on October 1, 2008

CiteULike Complore Connotea Del.icio.us Digg Reddit Technorati Twitter What's this?
This article has been cited by other articles:

|
 |

|
 |
 
L. P. Naumann, S. Vazire, P. J. Rentfrow, and S. D. Gosling
Personality Judgments Based on Physical Appearance
Pers Soc Psychol Bull,
December 1, 2009;
35(12):
1661 - 1671.
[Abstract]
[PDF]
|
 |
|
|
|