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Mediation of the Negative Effect of Red on Intellectual Performance
Markus A. Maier1,
Andrew J. Elliot2*,
and
Stephanie Lichtenfeld1
1 University of Munich
2 University of Rochester
* To whom correspondence should be addressed. E-mail: andye{at}psych.rochester.edu.
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Abstract |
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This research examines the hypothesis that an attentional process grounded in avoidance motivation—local relative to global processing—mediates the negative effect of red on intellectual performance. This hypothesis was tested in a series of experiments using two approaches to documenting mediation. Experiment 1 established that the perception of red undermines IQ test performance. Experiments 2a and 2b documented mediation via the experimental causal chain approach, and Experiment 3 documented mediation via the measurement of mediation approach. This represents the first demonstration of a mediational process in the domain of color psychology. A call is made to broaden priming research to include color stimuli.
First published on September 3, 2008, doi:10.1177/0146167208323104
Personality and Social Psychology Bulletin 2008;34:1530.
A more recent version of this article appeared on November 1, 2008

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A. J. Elliot, M. A. Maier, M. J. Binser, R. Friedman, and R. Pekrun
The Effect of Red on Avoidance Behavior in Achievement Contexts
Pers Soc Psychol Bull,
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35(3):
365 - 375.
[Abstract]
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