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Personality and Social Psychology Bulletin
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Article

Priming Media Stereotypes Reduces Support for Social Welfare Policies: The Mediating Role of Empathy

James D. Johnson1*, Nelgy Olivo1, Nathan Gibson1, William Reed2, and Leslie Ashburn-Nardo3

1 University of North Carolina-Wilmington
2 Albany State University
3 Indiana University - Purdue University Indianapolis

* To whom correspondence should be addressed. E-mail: Johnsonj{at}uncw.edu.


  Abstract
Two experiments involving White participants tested the influence of media-based priming of Black stereotypes on support for government policy that assisted Black versus White persons-in-need. Experiment 1 showed that priming the "Black criminal" stereotype through exposure to photographs of Blacks looting after Hurricane Katrina reduced policy support for Black evacuees-in-need but did not influence support responses toward White evacuees-in-need. Experiment 2 showed that priming the "promiscuous Black female" stereotype through exposure to sexual rap music reduced policy support for a Black pregnant woman-in-need but did not influence support responses toward a White pregnant woman-in-need. Further tests of mediated moderation demonstrated that in both experiments, the interactive influence of priming Black stereotypes and race of persons-in-need on policy support was mediated by empathic responding.

First published on January 26, 2009, doi:10.1177/0146167208329856

Personality and Social Psychology Bulletin 2009;35:463.

A more recent version of this article appeared on April 1, 2009

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