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Personality and Social Psychology Bulletin, Vol. 18, No. 6,
669-679 (1992)
DOI: 10.1177/0146167292186002
Defensive Processing of Personally Relevant Health Messages
Akiva liberman
New York University
Shelly Chaiken
New York University
Subectsfor whom a health threat was relvant or irrelevant were recruited and matched on prior beliefs in the health threat. Following exposure to either a low- or a high-threat message, high-relvance subjects were less likely to believe in the threat. Consistent with earlier work, no evidence was found to suggest that defensive inattention to the messages mediated subjects' final beliefs. Instead, processing measures suggested that highrelevance subects processed threatening parts of both messages in a biased fashion. The relationship between biased judgment and biased processing is discussed, as are the difficulties in documenting the latter
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