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This version was published on April 1, 2008
Personality and Social Psychology Bulletin, Vol. 34, No. 4, 553-564 (2008)
DOI: 10.1177/0146167207312465
© 2008 Society for Personality and Social Psychology, Inc.

Terror Management and Stereotyping: Why Do People Stereotype When Mortality Is Salient?

Lennart J. Renkema

University of Groningen, l.j.renkema{at}rug.nl

Diederik A. Stapel

Tilburg University

Marcus Maringer

Tilburg University

Nico W. van Yperen

University of Groningen

Three studies examine two routes by which mortality threats may lead to stereotyping. Mortality salience may activate both a comprehension goal and an enhancement goal. Enhancement goals are likely to be more active in situations where intergroup competition or conflict is salient. If this is not the case, then a comprehension goal will predominate. In line with a why-determines-how logic, when mortality salience activates a comprehension goal, both positive and negative stereotyping occur. In contrast, the activation of an enhancement goal only increases negative stereotyping.

Key Words: death • existentialism • stereotypes • comprehension • enhancement • goals


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